Lead Liaison, a specialist in website visitor tracking and marketing automation, combining offline marketing with digital marketing capabilities, has unveiled a new CRM solution called OneFocus. Positioned as a “single location” tool for a company’s marketing and sales data, it is designed to integrate seamlessly with ProspectVision, the company’s visitor tracking tool, as well as its lead management software, Lead Management Automation.
Most intriguing, the new CRM is being made available for free, with no limitation on number of users. The firm hopes the system will enable companies to scale up quickly without having to absorb skyrocketing CRM costs.
“Our intention is to shake up the CRM world,” says Director of Client Relationships, Jennifer Worsham. “It’s stale; it’s stagnant. It needed an overhaul, and that’s what we’ve done. We’ve trimmed the fat to give our clients the simplicity they need to carry out day-to-day customer relationship management tasks.
With capabilities like single-click actions, and drag-and-drop pipelines, OneFocus CRM is designed to be sales friendly. It is cloud-based, accessible from any computer. Prospect profiles include elegant looking timelines, reflecting all communication and activity.
Adds Worsham: “The CRM marketplace was saturated with outdated solutions. Other CRM tools had too much fluff for today’s fast-paced sales world. We’ve homegrown our entire stack.”
• Lead Liaison has an existing software suite, called Revenue Generation Software, which integrates with hundreds of related tools.
• The company says its clients had been critical of other CRM solutions, complaining of too many steps and a complicated process to achieve simple tasks.
• The company says the free CRM will be made available to early adopters shortly, and expects it to be on general public release by early summer.
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CRM; CRM automation; marketing integration
Source: SANS ISC SecNewsFeed @ May 4, 2017 at 11:18AM