SugarCRM enhances mobile customization (IT Toolbox Blogs)



To boost each customer’s ability to create a unique mobile platform, SugarCRM has released a slew of new features for Sugar Mobile, its smartphone and table customer relationship management app.

As the physical boundaries of the workplace dissolve, CRM users no longer want to duplicate a browser experience inside a mobile phone. Instead, they’re demanding an enterprise-ready experience able to support any mobile device they bring into play.

“The CRM industry is still at an early stage for comprehensive mobile solutions,” said Rich Green, chief product officer at SugarCRM. “We are driven by a ‘mobile first’ strategy, (and) we expect to see entire sales teams access CRM strictly on mobile. With that in mind, SugarCRM continues to push the envelope with mobile technology and we’ve made significant enhancements to our mobile offering to take it from ‘CRM you take with you’ to an indispensable tool that never leaves your side.”

 

Version 5.0 of Sugar Mobile offers improvements, including:

 

  • A redesigned user experience with better navigation to cut down on the number of steps required to reach critical data;

 

  • Support for Apple Touch ID to let users log in securely and quickly with just a fingerprint;

 

  • Enhanced customization through a new Sugar Mobile Application Configuration Service (MACS) point-and-click interface that lets the user’s company name, logo and distinctive colors appear within the app without any coding;

 

  • Enterprise Mobile Management options that let administrators control who can access Sugar Mobile and when;

 

  • Deep Linking to let users direct one another to pages within the app’s interface where they can view, create and edit customer records.

In addition, users now can use an “offline storage mode” to work seamlessly without wifi access. A mobile SDK, currently in beta, will be released later this year to let enterprises deeply customize the application for end users.

Key Takeaways:

• CRM has moved off the desktop and laptop into a full-time mobile arena.

• The mobile CRM experience has outgrown old-fashioned browser simulations.

• Mobile CRM users want to drill down quickly to the data they need as well as create and edit customer records in a customized user interface. 

 

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Source: SANS ISC SecNewsFeed @ May 2, 2017 at 05:15PM

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