Case Study: Integrating e-commerce with ERP boosts insights (IT Toolbox Blogs)

Specialty bedding giant Mattress Firm has partnered with business process and IT consultant Visionet Systems to create a centralized information repository able to integrate data from across all its myriad retail channels in near real-time.


The transition unifies Mattress Firm’s ERP and e-commerce platforms to allow constant monitoring and optimization of all customer interactions and workflows.


“Visionet has helped us achieve visibility into all of our consumer interactions across our multiple online and store channels,” said Tony Miller, vice president of enterprise systems at Mattress Firm. “This was important for us in order to improve our customer engagement, bring merchandising consistency, and streamline fulfillment processes.”


The retailer wanted a technology partner that could synchronize its existing ERP system with its extensive e-commerce investments in Microsoft Dynamics AX and Demandware. As a solutions partner for both Microsoft and Demandware, and with its decades-long track record with ERP and omnichannel enablement projects, Visionet brought everything together smoothly.


“It ensures a single version of the truth, and prevents the proliferation of separate information silos,” said Mattress Firm CIO Jonathan Sider. “Automatic synchronization between Dynamics and Demandware has eliminated the need for other error-prone and labor-intensive methods.”


Unifying e-commerce and ERP into a single data repository has created many strategic benefits, including improved visibility into inventory and support for in-store or home delivery of products ordered over the phone or online.


Visionet integrated the systems using its CommerceLink solution, said Orryn Sledge, the company’s senior vice president for professional services. “Cross-channel sales information now can be used to generate analytics for store managers and measure each customer’s lifetime value,” he added.


Houston-based Mattress Firm, founded in 1986, was acquired for $3.8 billion in September 2016 and now operates as a subsidiary of Steinhoff International.


Key Takeaways:


• Synchronizing e-commerce data with a company’s ERP solution provides greater visibility into enterprise functions.


• Breaking down data silos ensures a unified version of mission-critical information.


• New analyses and insights become possible when data flows freely throughout the enterprise.


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Source: SANS ISC SecNewsFeed @ May 2, 2017 at 11:09AM