As social media becomes a more central part of CRM, the ability to generate good posts for web sites, blogs, tweets and such becomes a more important skill.
An active presence on social media helps built recognition and fill the sales funnel with potential customers. Successful social media posts create value for your followers, encouraging them to stay with you and building loyalty and trust. Here are some guidelines for posting to social media:
1) Be Valuable
Your audience has to get something out of your posts or they won’t keep coming back. Aim at sharing information or analysis with your readers which will assist or entertain them.
2) Be Interesting
Boredom is death on the internet. Your posts should be stuff your audience likes to read.
3) Be Bold
Take a stand on an issue and share materials that support your position. Not everyone will agree with you and that’s fine. Just make sure to provide supporting evidence in the form of quotes, URLs, etc.
4) Be Brief
Long-windedness is deadly on the web. Say what you have to say as economically as possible. Remember most of your audience won’t stick with you if you’re not brief.
5) Acknowledge Sources
This accomplishes two things. First, it is simple politeness to say where you got the information you’re passing on. Second, sources help support your argument.
6) Images are good.
Social media is inherently visual. Graphics, images and videos not only make your posts more interesting, they make them stronger as well.
7) Organize Your Material
Social media audiences want their information broken into bite-sized chunks. Use bullet points and sub-heads to divide your posts into easy to scan sections.
Although we talk about “reading” posts on social media, the truth is that very few people actually read them. Instead they scan quickly. They don’t want to get bogged down in long posts, long paragraphs or multiple pages. Present your information in easy to digest sections.
8) Use Interesting Headlines
A punchy headline is a must for a successful social media post that’s longer than a tweet. Ideal heads should be short, positive and call for action. Lists of numbers are good. So are heads like “user’s guide to”, “what to look for in”, “5 things you don’t want to do when” reads like this promise the readers information they can use, or will at least find interesting. Just make sure you deliver.
9) Use Hashtags
Try to include at least two or three hashtags in every post. It will make your posts easier to find and raise visibility on the web.
10) Be Active
Set up and maintain a schedule of posts in all your social media channels of at least several posts per day.
This is hard to do if you insist on creating everything you post. Most active social media mavens cross post items from other sources (with appropriate credit) to generate interests and keep the numbers up.
Work out your schedule of posts several days in advance and don’t wait until the last minute to create your social media posts.
About the Author
Rick Cook has been involved with computers since the days of punched cards and magnetic drum memories. He has written hundreds of articles on computers and related technology as well as a series of fantasy novels full of bad computer jokes.
Source: SANS ISC SecNewsFeed @ February 28, 2017 at 11:13AM