These days, technology plays a very important role in sales, if not the most important. The rapid development in IT technology, as well as in the software industry has allowed businesses to diversify their sales strategies, become more competitive and easily penetrate even the most saturated markets.
Some technological solutions designed to help and increase sales are tailored to meet the needs of small and medium businesses, while others are more suitable for big enterprises. Here is the list of technologies that can help your establishment not only to increase sales, but also to grow and expand.
Corporate Learning Management Software
While learning management software (LMS) might be an overkill for a small business, its benefits can be of real help for medium-sized businesses and large enterprises. Some of the most popular LMSs out there have features that will not only allow you to design courses and speed up the onboarding process, but to also set and track goals of salespeople. The measurement of commitment has a direct impact on sales.
The latest LMS solutions are powered by xAPI, which can be extended to track and record learning experiences outside of LMS. This way you can analyse the data and identify the pain points and bottlenecks in the sales department. You can hop on for a free trial on some of the best corporate LMS platforms in order to get a closer look at their features.
Get a Mobile App
Mobile apps have joined official websites in the must-have category. Why? Because more than half of Earth’s population has a smartphone and the question of how to build an app has been answered by many professionals in depth. When it comes to mobile apps for businesses, you can utilize them for two purposes.
You can get one designed for your customers or one to empower your mobile sales team. There is nothing preventing you from going mobile all the way. On top of that, the newest POS terminals can be integrated with mobile apps.
This will help you have real-time insight into the number of orders, and the customers will know when to come to pick their orders up. Furthermore, you can use couponing and “every X order free” strategies to attract more customers and increase sales.
If you decide to get a mobile app for your business, you can either have it designed by a mobile app development company or you can learn how to build an app yourself. Don’t worry, it is very easy and you can do it in under an hour.
Customer Relationship Management Software
In the past Customer Relationship Management (CRM) software was reserved for large enterprises. Thanks to the huge popularity of this software, there are many vendors in the market now, which causes the price of this type of software to drop significantly.
With CRM you will be able to know more about your customers. The more information you gather the better the experience and custom tailored offers you provide for your customers will be. This significantly increases customer satisfaction rates.
Besides this, you will be able to enjoy the automation of all those tasks that have to be done before and after each sale – various forms, reports and legal issues. With more time at their hands, sale teams will be able to pay more attention to closing leads.
CRM software also allows you to tap into analytical data and reporting. With access to this information, you can quickly identify untapped opportunities and review your sales goals.
Live Chat Software
Live chat software is a great way to improve customer service. This software can be integrated with your official website within minutes. It is very beneficial for business in the ecommerce industry, as it allows you to view who is visiting your website and from where.
Besides this, you will be able to engage a website visitor and help him or her make a purchasing decision. Both customers and support agents state that live chat is very convenient.
When it comes to increasing sales, this software is both a passive and an active factor. Providing positive and delightful user experience increases customer satisfaction rates, while the ability to address and resolve customers’ issues in a matter of seconds and right on the spot allows your agents to easily capture more leads.
The time when people knew website addresses and used to type them in the browser is long gone. Now, the majority of internet traffic starts with a Google search. This is why it is of utmost importance to optimize your website for search engines.
You can do a bit of search engine optimization (SEO) yourself, but if you want to reap the benefits of a fully SEO-friendly website, you might want to consider hiring an expert to do it for you.
One of the easiest ways to increase the traffic and rank of your website is to start a blog section on your website. If you decide to take this step, make sure to write relevant and valuable articles. Keep in mind that allowing visitors to leave comments on your blog posts can provide you with a lot of actionable information.
Don’t forget that the articles have to be SEO-friendly as well. Being among the first search results significantly increases your chances of capturing more leads and increasing sales.
As you can see, the current technological solutions are pretty handy and straightforward. Some of them will help you increase customer satisfaction and retention rates, thus passively increasing opportunities for repeated sales, while others are designed to make your business easier to find.
Before you make your decision about which technological path to follow, take a look at your business goals and expand your knowledge on the technology you are interested in. This way you will be able to make an informed decision.
Source: SANS ISC SecNewsFeed @ March 1, 2017 at 07:06AM