Making and applying the right SEO campaign has become a vital part of every single field of business. Due to the fact that there are billions of Internet users worldwide, many SME owners are forced to come up with witty strategies for improved online status. Being recognized as an original and trustworthy venture in the online environment yields all sorts of business benefits. Therefore, entrepreneurs need to pay great attention to their website, as well as various online marketing channels. However, search engines often change their rules, which is why businesspeople need to keep expanding their knowledge of contemporary SEO features.
Every single piece you post on your website affects the optimization of your website. This means that creating and publishing relevant and craftily written texts will both draw attention to your content and improve your website’s position. So, first of all you need to set some strict rules regarding your publishing policy.
- A concise but resourceful guide on your writing requirements will help your contributors come up with proper posts. Check out here how The Harvard Business Review chooses their posts.
- Avoid posts that serve only for third-party promotion, unless it’s a business that you could collaborate with for your gain.
- Insist on original photos and detailed infographics. They’re easily read and increase the shareability potential of your website.
- Leave only the links from relevant sources (Forbes, Fortune, The NY Times, The Wall Street Journal etc.)
The same rules should be applied to texts written by your in-house staff. In addition, your original texts should always contain your main business keywords. All of these actions should ensure SEO-friendly written content on your website.
Smart distribution of images
Needless to say, the Internet has become a predominantly visual environment. It has always been more inclined towards visual content, but the smartphone revolution has led to even greater importance of images. In line with that, you should ensure that every photo published on your website is adapted to your needs. Two key features here are the quality of the photos and their size. No matter if you’ve taken them, or you bought them online, they need to be properly edited. For that purpose, you can use some great free photo-editing tools. As you play more with such solutions, you’ll learn more about preparing photos for your website.
Additionally, too large photos will slow down your website’s loading speed, which can result in larger bounce rate. This is something you need to avoid. Therefore, use Photoshop or Adobe Illustrator and reduce the size of your images without damaging their quality. Find out more about it here.
Moreover, describe every photo by using some keywords and add alt tags to them.
Improved website usability
Packing your images and texts with keywords can help your website become a distinguished online place. Still, overdoing it won’t help your website grow in searches. What matters here most are the quality of the content, which we discussed in the first paragraph, and the overall user experience. This is why it’s extremely important to keep updating your website with new information. For instance, if you’ve just returned from a business convention at which you held a lecture, upload videos and images of that occasion to your website and other channels, such as your YouTube account. In such situations, you’ll need a fast Internet connection, to ensure swift upload, as recommended by the AT&T U-verse providers. The sooner new content reaches your audience, the higher the traffic you can expect.
Apart from that, always track visitors’ habits on the website. WordPress users can check those features with handy heatmap plugins. On the other hand, owners of custom-built websites should work with their designers on improving user experience.
Google constantly changes their tricks of the trade, which forces website owners to keep improving their SEO-features. Although it might sometimes seem tiring, all these improvements in SEO generate more relevant content for Internet users and higher revenues for Web entrepreneurs. For all these reasons, website owners should keep an eye on search engine algorithms and ensure successful online presence in 2017.
Source: SANS ISC SecNewsFeed @ February 23, 2017 at 02:09AM