Knowing what customers and audiences want and how they react to products and services is an important aspect of all business enterprises, particularly for companies operating in the business sector. Viacom, parent company of media networks such as MTV and Nickelodeon, is currently exploring ways to leverage Big Data for the benefit of audiences and to increase their bottom line.
By virtue of Nickelodeon and MTV’s audience demographics, streaming digital video is Viacom’s preferred format of content delivery, which is currently being optimized thanks to Big Data analytics that are collected in real-time. These days, the digital content delivered by Viacom is optimized in accordance to decisions made algorithmically with relation to technology and browsing behaviors.
Other uses of Big Data being employed by Viacom include demographic and trend analysis to determine the production of video content that will appeal to future audiences. Data science is quickly becoming one of the most important technologies of the Information Age, and its development is being pioneered in a handful of cities across the United States.
Database programmers, coders, actuaries, and statistical analysts are more likely to find lucrative job opportunities in the following tech hubs:
The biggest metropolitan area in the Lone Star state is home to a thriving hub for medical and biotechnology startups. It so happens that a great portion of research related to health sciences involves data mining, which is why Dallas is attracting Big Data professionals and startups that can make medical research easier and more advanced. In a 2016 study commissioned by ABODO, an online source of real estate information geared towards the rental market, Dallas was ranked as the most promising tech hub in the U.S.
As one of the prettiest cities along the U.S. West Coast, Portland is known for its high quality of life and its commitment to education. For this reason, many tech giants from Seattle have set up satellite offices in Portland; this allows them to recruit top talent without having to require new employees to relocate. Amazon, Microsoft and Boeing are some of the companies working with Big Data startups in Portland.
The Mile High City is second on the list of emerging tech hubs recommended by ABODO, and it is easy to understand why: the salaries in Denver’s tech sector are very attractive in proportion to housing costs and quality of life.
As one of the most advanced metropolitan areas of the South, Atlanta has taken a lead in terms of Big Data thanks to the commitment of regional governments to the improvements of municipal services through analytics. Atlanta is now home to various startups that develop Big Data solutions for the government sector.
Similar to Atlanta, Chicago is home to many entrepreneurs who intend to leverage the power of Big Data to augment municipal and government services. In recent years, the launch of major online retail companies such as GrubHub and Groupon has elevated the startup hub status of Chicago, and data scientists are now developing Big Data strategies that can benefit e-commerce.
In 2016, the Steel City made headlines when personal transportation giant Uber announced that Pittsburgh was selected to host its test of self-driving vehicles that could operate as taxis in the future. Autonomous driving technology requires a substantial amount of Big Data analytics, which is why many entrepreneurs are currently interested in setting up shop in Pittsburgh. In the near future, other companies such as Google and Ford may choose also choose Pittsburgh to test their autonomous vehicles.
Source: SANS ISC SecNewsFeed @ February 21, 2017 at 02:15AM